Adnan Malik

Co-Founder & CEO

Co-Founder & CEO

Bootstrapped founder and operator who speaks on sustainable growth, modern B2B buying behavior, and building trust-first companies in competitive markets.

Who I Am

For over a decade, I've helped B2B businesses grow through performance strategy, product design, and operational execution.

Now, as CEO at Software Finder, I'm focused on solving one problem:

How do we help growing companies make faster, smarter software decisions — and help vendors get discovered without playing the pay-to-play game?

We are not trying to be the loudest platform. We're building the most credible one.

B2B buying shouldn't feel like guesswork. Vendors shouldn't have to fight algorithms to prove value. Decision-makers don't need more options — they need the right ones, made easy to act on.

Operating Principles

We prioritize outcomes buyers can verify — not claims that need to be believed.

Growth should strengthen systems and trust, not introduce noise, shortcuts, or bloat.

We design for clarity and confidence so both sides can move forward without friction or manipulation.

Company Overview

Software Finder helps businesses make confident software decisions in the B2B marketplace.

Through unbiased research, expert validation, and real buyer insight, we reduce the risk and guesswork that slow modern B2B buying cycles. Our platform combines data-driven discovery with human expertise, guiding buyers to the right vendors with context, clarity, and confidence to act.

We help buyers move forward decisively, and help vendors earn visibility through proof — not pay-to-play tactics.

We focus on long-term trust as the foundation of growth.

If you're building in B2B SaaS, particularly around GTM, product-led growth, or demand conversion, these are topics I enjoy unpacking in conversation. Let's talk.

Software Categories

What I Can Discuss

Bootstrapped by Choice: Competing Without Playing the Funding Game

How to scale in a multimillion-dollar industry without venture capital — and why not raising money became a strategic advantage, not a limitation.

What Sustained 110% YoY Growth Actually Requires

Lessons from three consecutive years of triple-digit growth — including the unglamorous decisions, tradeoffs, and systems that made it sustainable.

Why Trust Is the Real Buyer Budget

How modern B2B buyers make decisions when risk matters more than ROI — and why confidence, not budget, is the true constraint.

Proof Beats Persuasion in Modern B2B

Why traditional messaging fails to build trust — and how real proof, not positioning, drives conversion today.

Marketing and Sales in a Trust-First Market

Why lead volume matters less than credibility — and how marketing and sales teams align around buyer confidence instead of pressure.

What Breaks First During Triple-Digit Growth

Operational lessons from scaling fast — what fails early, what creates hidden debt, and how to prevent growth from becoming fragile.

AI Adoption Without Structural Redesign Isn't Innovation

Why most AI rollouts fail — and what organizations must fix internally before AI creates real leverage.

Building Trust-First Companies in Competitive Markets

How companies differentiate when products look similar — and why trust becomes the deciding factor as markets mature.

Suggested Questions

Click to copy any question

As a second-time founder, what did you understand about today's buyers that changed how you built this company?

This company is growing fast in a tough market — what did you align to that others are still missing?

What are buyers doing today that most SaaS leaders are misreading?

What was the hardest growth decision that unlocked the next phase of scale?

How do you know when growth is healthy versus just fast?

Launches & Reports

Third Straight Year of Triple-Digit Growth

Software Finder reported 110% YoY growth in 2025, marking its third consecutive year of triple-digit revenue growth, alongside a 364% increase in global traffic and rapid team expansion—outperforming the market during a challenging year for B2B software platforms.

Buyer Confidence Report

Major presence at SHRM

Featured Coverage

Featured In

The Rise of Using AI Tools to Take Meeting Notes

The State of Job Hugging Among US Workers

Optional Work Could Be Yours in the Next 10-20 Years, Elon Musk Says

IAs já conseguem te substituir em reuniões

How SaaS Solution Preferences Are Evolving

Hiring Experts Reveal Why Cover Letters Aren't Dead Yet

Job Hugging: 71% of Workers Choose Stability Amid Economic Uncertainty

Younger Workers Are Skipping Meetings and Trusting AI to Take Notes

Gen Z Use AI to Skip Office Activity

How to Reduce Revenge Quitting in the Workplace

64% of Employees Walked Over Jokes & Pranks

Last Day at Work

Revenge Quitting: GenZ claque la porte, GenX serre les dents

4 Tips for Holding Meetings Without Cutting Productivity

Bossware: Employee Monitoring Workforce Morale Impact

Why AI Spells End of Per-Seat Software Licenses

Side Stacking on the Uptick as Workers Diversify Their Side Hustles

Connect

Book Adnan for Your Podcast

Interested in having Adnan on your show? Reach out to discuss B2B SaaS, buyer psychology, and building credible platforms.

or contact directly: ruhani@moburst.com

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