Lacy Garcia

Founder & CEO at Willow

Founder & CEO at Willow

Financial empowerment advocate transforming how women, millennials, and underrepresented investors navigate their financial journeys through personalized guidance and inclusive fintech solutions.

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About Lacy

In her mid-30s, Lacy's life changed unexpectedly, and she needed financial and life guidance to help her make decisions and feel more confident and secure. Despite having been in financial services, she struggled to find the answers and the right trusted advisors.

This personal experience led Lacy to found Willow, a platform that provides the coaching and personalized guidance women need to achieve financial strength, stability, and security through all life's journeys.

Willow's mission is to financially empower today's clients - women, NextGen, LGBTQ+, and underrepresented investors - through all life's journeys. The platform sets a new standard of financial advice by matching clients with advisors who truly understand and connect with them.

Key Discussion Topics

Financial empowerment for women, millennials, and underrepresented investors

Planning for life's big transitions (marriage, divorce, starting a business, etc.)

Financial wellness and open, honest lifestyle topics

Making financial conversations less shame-y and more empowering

Women in fintech and breaking industry barriers

Suggested Interview Questions

Was there an 'oh crap' money moment in your life that made you think, 'OK, women need better tools and support around this?'

What made you want to take on an industry that's, let's be honest, kind of male, stale, and scary for a lot of women and underrepresented investors?

What would you say to someone who's like, 'I'll deal with this later… maybe when I'm married… or have more money… or both?'

Do you think women approach money and future planning differently than men? What have you seen that makes you hopeful?

How do we make these conversations about money and planning feel less shame-y and more 'I got this?'

As Seen In

Today Show

Financial advice for every stage of life

CBS Boston

Marblehead woman's side hustle turns into booming business

Divorce and Beyond Podcast

Time to swipe right on a divorce financial professional

FA Magazine

Revolutionizing advisor connections with today's modern clients

YouTube

Financial empowerment insights

Building Willow platform

Women in fintech discussion

Yahoo Finance

Women and financial planning

GoBankingRates

Financial empowerment

Washington Post

Fintech innovation

NBC

Financial wellness

ABC Good Morning America

Women in finance

Connect with Lacy

About Willow

Setting a new standard of financial advice for women, next generation, and underrepresented investors

Company Mission

Willow's mission is to financially empower today's clients through all life's journeys. We provide personalized financial guidance that matches clients with advisors who understand their unique backgrounds, goals, and challenges.

23 Paine Ave

Prides Crossing, MA

Ready to Book Lacy?

Bring authentic insights about financial empowerment, inclusive fintech, and building purpose-driven companies to your podcast. Lacy is ready to share her journey and practical advice with your audience.

What You'll Get

Personal "money moments" and vulnerable insights about building in fintech

Actionable tips for financial empowerment and life transition planning

Fresh perspectives on making finance more inclusive and accessible

Conversations that make financial topics feel empowering, not intimidating

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