Co-Founder & COO
Co-Founder and COO of Moburst—A strategic leader behind one of the world's top digital marketing agencies, specializing in mobile-first growth.
Lior Eldan is the strategic Co-Founder and COO of Moburst, the mobile marketing powerhouse that has revolutionized how brands connect with mobile audiences worldwide.
With over a decade of experience in digital marketing, Lior has been instrumental in scaling Moburst from a startup to an industry leader, earning recognition from Bloomberg as one of the "World's Greatest Agencies of 2024." His expertise in operations and mobile-first marketing has helped drive billions in revenue for clients globally.
Lior's strategic vision has guided Moburst's expansion through key acquisitions including Layer Digital Studio and Clutch Creative House, positioning the agency at the forefront of mobile marketing evolution.
Consumers aren't just searching anymore—they're asking. As discovery increasingly happens inside AI tools like ChatGPT and Perplexity, brands need to rethink what visibility actually means. Lior breaks down the rise of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), explaining how startups and growth teams can show up in AI-generated answers, earn recommendations from large language models, and avoid becoming invisible in this new discovery layer. He covers what's fundamentally changing, what still matters from traditional SEO, and where most companies are already falling behind.
A sought-after speaker and thought leader, Lior regularly shares insights on mobile marketing, AI-driven discovery, operational excellence, and building scalable digital marketing agencies at industry conferences worldwide.
Co-Founder & COO
2013 - Present
Acquisitions by Moburst
2019 - Present
Online Marketing Director
2012 - 2013
Project Manager
2010 - 2012
Head of Online
2008 - Oct 2010
Launched innovative AI integration initiative with dedicated VP of AI
Led Moburst's global expansion and operational excellence
Pioneered mobile marketing strategies for leading brands worldwide
Driving growth through Layer Digital Studio & Clutch Creative House
Moburst is a full-service, mobile-first digital marketing agency that helps companies scale, dominate their category, and achieve hypergrowth through creative strategy, data-driven insights, and performance-focused execution. From comprehensive digital strategy and mobile app marketing to media buying, creative production, and product consulting, Moburst blends advanced technology with bold creative thinking to drive results and exceed key performance indicators for brands of all sizes — from startups to global leaders.
The agency's approach focuses on measurable outcomes, innovative solutions, and a collaborative partnership to grow brands and maximize ROI across digital channels.
Deep expertise across mobile marketing, agency operations, and growth strategies that drive real business results.
How AEO & GEO are redefining brand visibility in an AI-driven discovery landscape.
AI as an organizational growth engine — practical implementation strategies that deliver results.
AI's impact on ROI and how forward-thinking brands are adapting their strategies.
Strategies for dominating the mobile landscape and driving sustainable app growth at scale.
Data-driven approaches to maximize ROI across all digital channels and touchpoints.
Building and scaling high-performing marketing agencies for sustainable growth.
Advanced ASO techniques to improve visibility and conversion in app stores.
Creating world-class marketing teams and fostering innovation-driven cultures.
Leveraging analytics and performance metrics to create winning marketing campaigns.
Thought-provoking questions that showcase his expertise in mobile marketing, agency operations, and strategic leadership.
"How is AI fundamentally changing marketing agencies, and what are most getting wrong?"
"What's your framework for implementing AI without losing the personal client touch?"
"How do you balance AI efficiency with authentic brand voice and messaging?"
"How do you see AI transforming digital marketing and agencies today?"
"What are the biggest misconceptions about AI in marketing?"
"How does Moburst leverage AI in its processes?"
"What inspired you to start Moburst, and what was the biggest challenge in the early days?"
"How do you differentiate Moburst in a competitive market?"
"What's been your biggest failure as an agency leader, and what did you learn?"
"What are the biggest trends in mobile and digital marketing right now?"
"What's the future of mobile advertising in a privacy-first world?"
Recognition across leading media outlets and industry platforms worldwide.
@lioreldan
Book Lior Eldan for insights on mobile marketing, agency operations, and scaling businesses from startup to industry leader.
For immediate inquiries, contact kylie.adams@moburst.com