Co-founder | Marketing Expert
Co-founder | Marketing Expert
As co-founder of Hiper, Melissa helps franchise, nonprofit, and multi-location brands (2–200+ locations) scale local marketing. Her work spans local social, search, and reputation management with technical systems that ensure brand cohesion across all markets.
Melissa leads content and strategy teams focused on authentic brand storytelling through short-form video. She helps organizations and their leaders show up on today's social discovery platforms with content that feels human, stays on brand, and drives growth.
1,300
Client locations supported
7,500
Monthly client posts
years as agency owner
Mentor
to young professionals
Melissa Telsrow has spent over a decade solving one of marketing's most complex challenges: how do you scale a national brand while winning in every local market? As co-founder and president of Hiper, she leads a digital marketing agency purpose-built to help national brands and nonprofits navigate the complexities of local marketing—bridging the gap between boardroom strategy and boots-on-the-ground execution.
Her unique perspective comes from both sides of the table. Before founding Hiper, Melissa led marketing inside a franchise organization, giving her firsthand insight into the tensions between corporate brand standards and local market realities. Today, she partners with national brands, nonprofits, and multi-location enterprises operating across hundreds of locations—organizations that understand local success drives national growth.
As a recognized expert in hyperlocal digital strategy, Melissa advises CMOs across the country on social media, donor acquisition, and the future of local search. She's an active member of the Women Presidents Organization (WPO) and serves as a facilitator for the Business Women's Circle (BWC) in Minneapolis. Known for her innovative approach and data-driven insights, she's a requested speaker and mentor in marketing communities nationwide.
Expert insights your audience will love—from social media trends to scaling nonprofit impact
What's working now and what's next for enterprise social strategy
How consumer habits are shifting and what it means for your content
Proven social strategies that convert followers into donors
Authentic storytelling across hundreds of locations without losing brand voice
Getting buy-in from local teams while maintaining brand consistency
The evolving landscape of partnerships and what ROI really looks like
Finding the right balance for multi-location brand success
How changing search behaviors are reshaping discovery and visibility
Turning complex analytics into actionable local strategies
Leadership lessons from 20 years in multi-location marketing
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Melissa brings 20 years of marketing expertise, real-world stories, and actionable insights that your audience will love. From Fortune 500 strategies to nonprofit growth hacks—she delivers value.
Data-driven marketing wisdom
Real campaigns, real results
Takeaways your audience can use
Or contact directly: kylie.adams@moburst.com
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