Rebecca (Everett) Susko

Head of Brand

Head of Brand & PR

Leading brand strategy, communications, and PR at Software Finder — helping businesses make smarter software decisions.

Brand, Trust & the Human Side of Software

Rebecca Susko is the Head of Brand and PR at Software Finder, where she leads brand strategy, communications, and public relations efforts focused on helping businesses make smarter software decisions.

Her work centers around building trust through authentic storytelling, customer advocacy, and creating meaningful connections between buyers, vendors, and technology companies. Rebecca is passionate about understanding the buyer journey from every angle and translating customer insights into stories that resonate with the market.

Prior to Software Finder, Rebecca built experience in B2B technology marketing, brand strategy, customer engagement, and thought leadership initiatives across the software industry.

At Software Finder, she helps shape how the company shows up in the market while championing transparency, trust, and customer-first decision making in software buying.

Company Overview

Software Finder helps businesses make confident software decisions in the B2B marketplace.

Through unbiased research, expert validation, and real buyer insight, we reduce the risk and guesswork that slow modern B2B buying cycles. Our platform combines data-driven discovery with human expertise, guiding buyers to the right vendors with context, clarity, and confidence to act.

We help buyers move forward decisively, and help vendors earn visibility through proof — not pay-to-play tactics.

We focus on long-term trust as the foundation of growth.

What I Can Discuss

Building Trust in Software Buying

Brand Storytelling in B2B Technology

Customer Advocacy as a Growth Strategy

The Future of Software Discovery

Humanizing Technology Brands

AI, Buyer Behavior, and the Changing Customer Journey

Podcast Ready Questions

Click to copy any question

Why is trust becoming one of the biggest differentiators in software buying?

How can B2B companies use storytelling to build stronger brands?

What do software buyers actually want from vendors today?

How is AI changing the way companies discover and evaluate software?

Why is customer advocacy becoming more important than traditional marketing?

What mistakes do technology companies make when trying to communicate their value?

Follow Along

Book Rebecca for Your Podcast

Interested in having Rebecca on your show? Reach out to discuss brand, PR, storytelling, and building trust in B2B software.

or contact directly: ruhani@moburst.com

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